Case Studies
Aldo Coppola
Sophisticated design and advanced features for a classy eCommerce.
The Brand
Aldo Coppola, founded by Aldo Coppola in 1966, is an iconic Italian brand in the beauty and fashion industry.
The company is known for its creative and artistic talent in the world of hair. In 1986, Aldo Coppola Jr. introduced a new business philosophy, including the opening of new Ateliers, the launch of a franchise network, the creation of a freelancer agency, the Accademia project, and the distribution of Aldo Coppola brand products.
The brand has become a landmark in the world of beauty and fashion, collaborating with top fashion brands, photographers and internationally prominent newspapers.
Aldo Coppola’s eCommerce website focuses on selling hair care and beauty products. It offers a wide range of products, including shampoos, masks, lotions, and more. The site also features products from well-known brands such as L’Oreal Professionnel, ghd, Olaplex, Biolage, and Kérastase, as well as Aldo Coppola and Shatush brand products.
Implementations
The creation of Aldo Coppola’s eCommerce website involved a number of significant challenges and successes.
The first challenge was to enable the sale of Aldo Coppola and Shatush proprietary brand products in a highly competitive market. In addition, following the first lockdown in 2020 and the temporary closure of the salons, it was important to quickly launch the online platform to continue to serve customers.
Equally important was the integration of product catalogs from partners like L’Oreal Professionnel and Kérastase, to ensure a comprehensive and appealing assortment.
Another tricky aspect has been the integration of salon clients with online clients, as well as the implementation of customized promotions.
Finally, it was necessary to increase web traffic and sales, while keeping the perception of the brand and its values high.
Services
- UX / UI Design
- eCommerce Development
- ERP Integration
- Hosting
- Digital Strategy
- Meta Ads
- Google Ads
- Marketing Automation
Key Features
- Multi-brand Marketplace
- Multi-language
- Headless Catalog
- Product Customizer
- Stock Synchronization
- Order integration with ERP
- Store Locator
- CRM Integration
- Data Tracking & Web Analytics
Integration
- Custom ERP
- ActiveCampaign
- Stripe
- PayPal
- Google Tag Manager
- Meta Pixel
- Zapier
Technology
- WordPress
- WooCommerce
- Docker
- LEMP Stack
- Node.js
- JavaScript
- Vue.js
- SASS
Design & Development
A unique user experience for a classy eCommerce
The heart of the project involved an extensive design and development phase. We invested heavily in the UX/UI design aspect to create a user experience that was not only intuitive, but also reflected the elegance and quality associated with Aldo Coppola brand.
The site was developed as a multi-brand and multi-language marketplace to meet the diverse needs of the global marketplace. Other key features included a headless catalog and a product customizer.
We also ensured seamless synchronization of inventory and stock, implementing an integration system with the company ERP.
This has enabled more efficient order management and significantly reduced delivery times.
Digital Marketing
From Traffic to Conversion: Digital Marketing Strategies
Alongside the development of the site, we launched a comprehensive digital strategy to drive qualified traffic to the platform.
This included the use of Meta Ads and Google Ads, targeting specific audience segments based on demographic and behavioral data. The goal was to increase both traffic and sales conversion.
We also implemented integration with ActiveCampaign CRM for better customer data management and performance analysis.
This integration has provided valuable tools for audience segmentation and the creation of targeted marketing campaigns, contributing significantly to increased sales and customer loyalty.
Results
The implementation has produced tangible results.
The platform has been well received by both salon and online customers due to the optimized user experience and wide range of products offered.
We have seen a significant increase in website traffic and an improvement in sales conversion.
Integration with the CRM and ERP system has provided added value, making day-to-day operations more efficient and enabling better audience segmentation for targeted marketing campaigns.
The digital strategy has also strengthened Aldo Coppola position as a leader in the beauty and fashion industry.
-50%
Avg. Page Load Time
+92%
User Visit
+0,35%
Conversion Rate
Improvement
+30%
Revenue YoY
Next steps
Working towards the best customer experience: bridging the gap between digital and physical realms
In the future the focus will be on continuous optimization of the platform through analysis of collected data. We are in the process of evaluating the implementation of additional features that could further personalize the shopping experience. In addition, we are working toward ever closer integration with salon customers to create a fully integrated ecosystem of services and products.
Plans to expand the marketplace to new brand partners are already under discussion, as is the introduction of loyalty programs and remarketing strategies to encourage customer return.
The objective is to maintain sustainable growth and continue to strengthen Aldo Coppola’s presence in the digital market.
